Arts & Creative Expression BIC is committed to connecting people and celebrating joy through self-expression. We show up every day to create affordable, reliable, ingeniously simple, and longlasting essentials that uplift and empower. Creative expression is vital to feeling connected with ourselves, each other, and the world around us. BIC Create Human expression is a celebration of each person’s unique point of view. BIC Create highlights that through an informal global collective of artists who use the BIC® Cristal® and BIC® 4 ColoursTM as their primary medium. The social media account @BIC.Create features an online gallery of artwork, events, a creator video portrait series, and other celebrations of artistic mastery. This provides more than 140 thousand ballpoint pen enthusiasts around the world with opportunities for connection, visibility, and the ability to become part of the BIC Contemporary Art Collection. Giving Factory Waste New Life in France Rather than send the discarded materials from our Marne-la-Vallée factory to the typical recycler, we partner with Badier in the region. The French designer transforms waste into exclusive, limitededition home furniture pieces. Inspired by the iconic blue of the BIC® Cristal® cap and our signature orange, the collection pays homage to our heritage while redefining the potential of industrial by-products. Like many of our efforts, this initiative unites our social and environmental work. Laurent Badier x BIC The Essence of BIC BIC Art Master Africa - 6th Edition BIC Art Master Africa is an annual competition that invites artists to create works of art using the iconic BIC® ballpoint pen. Launched in South Africa, the competition engaged 2,400 artists in 2024 across the Africa and Middle East regions. In 2024, we introduced three novel elements to elevate the competition and its coverage: we launched the BIC Metaverse Gallery to showcase our winners; we utilized TikTok for the first time, aiming to engage younger audiences; we introduced BIC Create to empower and inspire participants. With regional partners and BIC stakeholders, we celebrated BIC MEA winners and artists in Nigeria, South Africa, Uganda, and Kenya. 11 Introduction Climate Action & Commitments Products & Process Community & Collaboration 2024 SUSTAINABILITY REPORT
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